How to stop under eye makeup from creasing? 

Struggling with eye makeup that creases and smudges halfway through the day? We’ve all experienced it – starting the day with flawlessly blended eyeshadow only to find unsightly creases ruining the look just a few hours later. It’s incredibly frustrating, especially when you’ve put in so much effort to achieve that perfect finish. But don’t … Read more

Can a makeup foundation freeze?

Water-based ingredients, such as glycerin and hyaluronic acid, can freeze and expand, leading to changes in texture and performance. Foundation formulas can vary widely, but most contain a combination of water, oils, waxes, and pigments. Oils and waxes may solidify or separate, causing the foundation to become uneven or gritty.